12/28/2023 0 Comments Facebook future off facebook activity'Interest categories'įacebook uses some data to put you into "interest" categories, such as people who live in Washington, DC, and are into cats. Facebook also lets advertisers target messages to the people the data suggests might be most receptive - or, in the case of political advertisers, easily swayed. That's because Facebook's software uses the data it gathers about us to tailor what it shows us. Your feed might be filled with stories about luxury real estate and ads from Mike Bloomberg, while mine might be NASCAR and Donald Trump commercials. Here's the big picture: Everybody's experience on Facebook and Instagram is different. Facebook makes its surveillance systems so convoluted and, frankly, boring that we're less likely to object. A Pew survey published in 2019 found 74 per cent of American Facebook members were unaware the social network builds a dossier on each of us to target ads. If all of this sounds confusing, it's not your fault. It's easy to forget in the constant barrage of Zuckerberg's privacy apologies and fines, but here's the reality: Facebook keeps gathering more and more data about us, with few laws restricting how it can use it. Think of it more as a reminder that we're all living in a reality TV program where the cameras are always on.Īnyone who's concerned about the power Facebook has to manipulate people and shape elections should care about how it tracks us. Lots of companies send information about us to ad and data firms. Facebook has been partnering with websites, apps and stores to track and target customers for years. There's not necessarily a new privacy violation here. Think of it more as a reminder that we're all living in a reality TV program where the cameras are always on. One colleague found 974 apps and websites shared his activity. Even when your phone is entirely off, businesses can upload information about you making an in-store purchase. My Washington Post colleagues found Facebook knew about a visit to sperm-measurement service, log-ins to medical insurance and even the website to register for the Equifax breach settlement. You might be shocked or at least a little embarrassed by what you find in there. But along with the transparency, it does give you a way to unlink some of its surveillance from your Facebook account. Facebook's new tool isn't nearly as useful as your web browser's clear-history button - it doesn't let you reset your entire relationship with Facebook.
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